Marketers today face a confounding and complicated problem: strategy integration and optimization. It stems from the explosion of cable channels, websites, mobile apps, events, online games, shopper marketing and e-commerce sites. Touchpoint mix is also changing the times, places and “moments of truth” and thus, other critical elements for a marketer’s success.
Making the problem all the more wicked is new longitudinal research on what actually does make brands grow.
It’s hard to grow a brand when you’re tied in knots. In this video (Untangling the Gordian Knot Part One) and others to follow, LSB will help you get out of the mess you’re in