What Comes After the QR Code?

May 12, 2011

Yes. It’s another shiny and pretty toy…. So the next shiny object is here and has been here for a while. At least this time, nobody is pitching you a $100,000 “deal” to sell you on mobile web, apps and SEO. A QR code is quick, cheap and as a designer likely pointed out to [...]

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Are Marketers Discounting Brands into Oblivion?

May 5, 2011

Your customers are not really yours In marketing, we often, erroneously, think of “our customers” and “their customers.” The whole idea of segmentation is based on this concept – we serve this segment, they serve that segment. The reality is, particularly in frequently purchased products, that we share customers with our competitors. For example, an [...]

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Without Alignment, Even the Best Integrated Strategy Will Fail

April 28, 2011

So, you’ve been to your integrated strategies seminars, you’ve read white paper after white paper and you have the best agency partners and consultants working with you to develop an integrated brand strategy that is guaranteed to deliver jaw-dropping results and transform your company and your career. Unfortunately, you have forgotten one key step.  An [...]

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Is Design Thinking Really Dead?

April 19, 2011

Impatient companies trying to incorporate design thinking into their organizations have become frustrated with the whole process and like children who’ve played with a toy so much they’ve worn down the batteries, they’re pouting and saying, “It doesn’t work.” Here’s the issue, people who don’t fully understand design thinking have made it a “codified process,” [...]

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Social Media Monitoring Might Finally Grow Up

April 6, 2011

Here it is. We all knew that they can not last for long on their own. Radian 6 has been sold off to the CRM giant Salesforce. With everyone from OpinionLab on the research side to Omniture on the analytics side trying to grab a piece of the social media monitoring business, it was a matter [...]

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Is Influence Overrated in Your Word of Mouth Campaigns?

March 24, 2011

With SXSW just having finished in Austin, TX now is a great time to see what kinds of trends might be emerging from this uber cool conference that has launched the likes of Twitter and Foursquare in the past few years. While there are lots of new shiny things to get excited about, one that [...]

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The “Craptacular”“Trucklet” and other Marketing (Ab)uses of Language

March 17, 2011

Expressing oneself has just gotten a lot more fun thanks to folks who are tired with the 1,008,000 words in the English language. What’s better: Economics of a Married Couple or “Spousonomics”? A reading of the Wall Street Journal is far more enjoyable when a review of the book that combines economic principles with marriage [...]

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Do You Know the Right Media Mix For Your Marketing Plan?

March 9, 2011

Brandworks 2011 Faculty Guest Blogger: E. Craig Stacey PhD. Researcher/expert on touchpoint mix/modeling/ROI with dual appointments at Columbia and NYU’s Stern School of Business. A Mix Modeling Manifesto (Originally posted at Mproductivity blog) With the rapid adoption of marketing effectiveness measurement throughout industry, discussion of marketing mix modeling is no longer confined to the marketing science [...]

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Can We Rethink the Title “Social Media Strategist” Yet?

March 3, 2011

What’s behind the shine? It took a while. A lot of soapbox discussions and rants on the part of many in the digital and integrated marketing community. But finally the industry is seeing the light. As slowly as it frequently does when shiny new objects are blinding our vision. The chrome finish of social media is [...]

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Without Passion, Social Media is just Noise.

February 24, 2011

What connects us? Social networking is taking over the world.  I keep track of my kids who are scattered around the world on Facebook; the same with my brother and sisters and their kids; with old friends, too.  Why are these people in my network?  Because I have an emotional connection with them.  We have [...]

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