Who Wins the Battle between Mobile Apps and the Mobile Web?

February 18, 2011

After a run on mobile apps since the launch of the iPhone, iPad and Android, everyone seemingly needed an app. Everything from Angry Birds to simple re-use of printed brochures for car companies just had to be added to the App Stores to be on the cutting edge. But a crossroads emerges for brands and [...]

Read the full article →

What Charles Woodson Can Teach Business Executives about Effective Communication

February 7, 2011

We did a little work for the Green Bay Packers a few years ago when they launched the opening of their new stadium and beautiful atrium, so you can guess folks here at LSB were a little more than excited by the Super Bowl win. Hey, everyone from Wisconsin is riding a high right now, [...]

Read the full article →

How Branding Can Position an Entire City in the Global Competition for Jobs.

January 26, 2011

This blog entry originally appeared at In Business on January 4th 2011. As a place to start and grow a business and family, Madison is a good place to be. The city’s many kudos are well deserved. But the community’s self-concept as exceptionally intelligent and creative is starting to raise significant questions in the minds [...]

Read the full article →

The First and Last Best Practice for Business Success in 2011

January 19, 2011

If the entire Marketplace section of the January 4th Wall Street Journal is an indication of what’s in store for businesses for 2011, then investors might be in for a disappointing year. Brand name after brand reports it is stalled: Motorola, Borders, Chrysler, MySpace, Nokia, Yahoo, J&J, Kodak. Yet the turnaround strategies execs are cite [...]

Read the full article →

Regaining control through integrated marketing

January 13, 2011

Marketers today face a confounding and complicated problem: strategy integration and optimization. It stems from the explosion of cable channels, websites, mobile apps, events, online games, shopper marketing and e-commerce sites. Touchpoint mix is also changing the times, places and “moments of truth” and thus, other critical elements for a marketer’s success. Making the problem [...]

Read the full article →

Marketing doesn’t end at the purchase

December 14, 2010

This is the season for long-term thinking. Finalizing marketing plans, getting budgets squared away, and looking at new strategic plans. Everybody is looking forward to moving ahead, increasing sales, improving on last year’s numbers as markets continue to improve. Odds are that most marketers are doing a great job of mapping out the strategy to [...]

Read the full article →

Do you have a back-up plan for success?

December 7, 2010

What’s your back up plan? Not a back-up plan for when everything goes South, but a back-up plan for success? We heard this question on a recent road trip the LSB PR team recently took to Green Bay to hear Peter Shankman speak at a meeting.  If you don’t know of Peter, his background is [...]

Read the full article →

For success with Integrated Marketing think hockey not football

November 30, 2010

Ever felt like your marketing plan would collapse under the sheer weight of its own complexity?  Like you needed to rent an auditorium to meet with all the various people working on your business?  Maybe you used to feel confident in your plan but now feel lost in a blizzard of new platforms, touch-points and [...]

Read the full article →

Jumpstart Series: Storytelling that increases brand value

October 11, 2010

Tom Kuplic, from Lindsay Stone & Briggs outlines how storytelling is more about creating an environment for people to share their story about themselves and their passion.

Read the full article →

← Previous Entries

Next Entries →