Rick Stone, Chief Brand Strategist from Lindsay Stone & Briggs outlines the research and steps every brand can take to change consumer behavior through principles of behavioral economics.
persuasion
Dr. Robert Cialdini holds dual appointments in marketing and psychology at Arizona State University. He’s researched and proven techniques that persuade, universally, even in everyday settings. Dr. Cialdini outlines the simple steps to take that will influence consumers in their decisions making. Dr. Cialdini will be discussing influence in greater depth at Brandworks University 2010.